Kelley Blue Book

People in the automotive community are buzzing after AutoTrader.com announced that they have signed an agreement to purchase rival car research site Kelley Blue Book. Both AutoTrader and Kelley Blue Book have websites that allow consumers to research vehicles, so they can understand everything there is to know about a particular vehicle, including the price. Consumers have historically looked to Kelley Blue Book as a place to do car research, as you cannot actually purchase a vehicle on the site, although they can get you quotes from local dealers. Some consumers who visit AutoTrader are also there to conduct research, but most who visit AutoTrader are in the market to find and purchase a new or used vehicle. As part of the acquisition agreement, Kelley Blue Book will operate as a unit of AutoTrader and will continue to work from their headquarters in Irvine, California. However there is limited information out as of yet about how these two companies plan to merge what they both have to offer.
Consumers are all about research when it comes to the Internet, as they can be in the comfort of their own home, and spend as many hours as they like browsing through websites. This is especially true when it comes to big ticket purchases like a vehicle, as consumers want to buy a great vehicle for a reasonable price. Now with AutoTrader and Kelley Blue Book together, the two companies could easily dominate this very competitive market. One thing that is known about the acquisition, is that it will allow AutoTrader more leverage to capture a larger share of industry advertising dollars. Additional Autotrader will allow their classified listings to become available online at Kelley Blue Book, plus they will add a separate service that lets customers receive offers for their used vehicles on the Kelly Blue Book website. Anyone looking to jump into this automotive niche will now have a serious uphill battle, as they will have to contend with two of the biggest names in the industry working together.